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Tuesday, April 27, 2004
Tuesday Night Movies
As you know, Tuesdays suck for me, too. Luckily, I have this juicy goodness to share with you. This is a full site review - hours of entertainment.
Once upon a time, two brothers made a film about their personal experiences. The film spread like wildfire throughout the internet, aired on television, and revolutionized the way things were done at Apple.
In September of 2003, Casey Neistat's 18-month-old first generation iPod would only hold a charge for about an hour. After visiting his local Apple store, sending his iPod directly to Steve Jobs, and even buying a third party replacement battery, he was still out an iPod and was repeatedly told by Apple that there were no repair or replacement options available. Casey shelled out another $400 for a new iPod, but he and his brother Van made a video documenting the experience.
In this film the Neistat brothers showed the world that iPod's unreplaceable battery lasts only 18 months. It includes real audio from an actual call to Apple, so, speakers on! After the video gained worldwide fame, Apple began offering a battery replacement. The Neistats very clearly point out that Apple did not necessarily do this *because* of the video, but you know, draw your own conculsions.
Among their other acheivements, though, is a collection of very interesting and very provocative films.
Their compendium of other movies offers everything from science experiments to the 49 min Neistat Brothers cut of the movie Blue Crush
The science-type experiments are among the most interesting. Most are filmed against a blank background with a very deliberate exploration of common household objects. Some, like Child Resistant Lighter and Mousetrap evoke powerful emotional responses in under 2 minutes.
Lighter fare includes clips from the Sound of Music, The Breakfast Club, One Flew Over the Cuckoo's Nest, The Wizard of Oz, and the Neistat's own childhood videos. The science experiements all involve very simple household materials with dazzling effects. If nothing else, watch (feel?) the Neistats burn a $100 dollar bill - an experiment few of us will duplicate.
The next time you find yourself in Times Square, be sure to look up at the Jumbo Tron. If you happen to glance up at the 59th minute of the hour, you may see the Neistat's work playing.
As hard as it is for me to admire those who are so committed to Apple, I have to give props to these two. The blatant honesty and simplicity of their biography pages, combined with their demure way of letting their films speak for themselves without a lot of hoo-hah, fanfare, or ado makes for a provocative and addictive read.
Simple Short Elegant Film Goodness: 4.5/5
Once upon a time, two brothers made a film about their personal experiences. The film spread like wildfire throughout the internet, aired on television, and revolutionized the way things were done at Apple.
In September of 2003, Casey Neistat's 18-month-old first generation iPod would only hold a charge for about an hour. After visiting his local Apple store, sending his iPod directly to Steve Jobs, and even buying a third party replacement battery, he was still out an iPod and was repeatedly told by Apple that there were no repair or replacement options available. Casey shelled out another $400 for a new iPod, but he and his brother Van made a video documenting the experience.
In this film the Neistat brothers showed the world that iPod's unreplaceable battery lasts only 18 months. It includes real audio from an actual call to Apple, so, speakers on! After the video gained worldwide fame, Apple began offering a battery replacement. The Neistats very clearly point out that Apple did not necessarily do this *because* of the video, but you know, draw your own conculsions.
Among their other acheivements, though, is a collection of very interesting and very provocative films.
Their compendium of other movies offers everything from science experiments to the 49 min Neistat Brothers cut of the movie Blue Crush
The science-type experiments are among the most interesting. Most are filmed against a blank background with a very deliberate exploration of common household objects. Some, like Child Resistant Lighter and Mousetrap evoke powerful emotional responses in under 2 minutes.
Lighter fare includes clips from the Sound of Music, The Breakfast Club, One Flew Over the Cuckoo's Nest, The Wizard of Oz, and the Neistat's own childhood videos. The science experiements all involve very simple household materials with dazzling effects. If nothing else, watch (feel?) the Neistats burn a $100 dollar bill - an experiment few of us will duplicate.
The next time you find yourself in Times Square, be sure to look up at the Jumbo Tron. If you happen to glance up at the 59th minute of the hour, you may see the Neistat's work playing.
As hard as it is for me to admire those who are so committed to Apple, I have to give props to these two. The blatant honesty and simplicity of their biography pages, combined with their demure way of letting their films speak for themselves without a lot of hoo-hah, fanfare, or ado makes for a provocative and addictive read.
Simple Short Elegant Film Goodness: 4.5/5
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